Senior Outreach
Use Case
Diabetes Education Class Attendance/Participation
Gap
Patient’s showing for first class
Me+U Use
Multimedia Message Campaign Outreach to Communities of Interest
Details
Patients Newly Diagnosed With Diabetes Referred to Diabetes Management Program Provided by Health Educators
Patients were showing up to the first class 19% of the time, necessitating follow-up calls and more costly/less efficient one-to-one education
Most of the patients polled provided the following reasons for not attending:
Fear of the diagnosis (“Are they going to stick me with needles?”)
Fear of visiting the Doctor’s Office
Fear of the diagnosis (“Are they going to stick me with needles?”)
Not knowing the Health Educator
Forgetting they had an appointment for the class
Resolution with the use of Me+U CARE Campaign Outreach
Step One: Send a HIPAA secure message with pre-recorded personalized Me+U CARE video message from the Health Educator
The HE is friendly, inviting and explains “When you come to the Diabetes Management Program each week we will talk about nutrition and how to make your life easier with Diabetes”
Sent to all Program Attendees and their caregiver as campaign via email, SMS or the Me+U Care App (patients do not need the app!)
Deep activation, relationship building before the first class
Step Two: Send an automated/scheduled Personalized Video appointment reminder to the patient and caregiver
Sent to all Program Attendees as campaign via email, SMS or the Me+U Care App (patients do not need the app!)
Result
Increased attendance: Patients Showing for the Program’s first class increased from 19% to 62%
Increased patient/caregiver program satisfaction: scores 3 to 4
Sent to all Program Attendees as campaign via email, SMS or the Me+U Care App (patients do not need the app!)
Additional Benefits:
Staff reminder calls decreased
Increased FTE efficiency/satisfaction
In between classes, patients/caregivers are sent follow-up education via campaign that match the week’s topic and based on class attendee preference (many wanted weekly recipe ideas!)
Encounter Data stored in Me+U Care and EHR/CM system as encounter data to regulatory/compliance/reimbursement requirements
Patients identified as needing ongoing adherence/sx monitoring, education are referred to CM who communicate via Me+U Chat
Post Discharge
Use Case
On discharge COPD patients need to use inhalers to receive medication
Gap
Industry research shows that within 3 days of being prescribed an inhaler, 80% of patients
Forget how to use an inhaler
35% Back in ER, Hospital within one week
Me+U Use
Automated SMS/Email Campaigns & Chat Messages
Details
Within 72 hours of discharge with easy personalized staff selfie with a 30 second library mobile video on “how to use an inhaler”
Copy to HIPAA permissioned caregivers and family… wherever they are
Can be replayed multiple times for either self-management or help from caregivers
Additional Benefits:
CM’s able to identify non-adherence and take action to determine reason for it, resolve. Complications/ER visits avoided within first 72 hours, and ongoing.
CM’s able to identify non-adherence and take action to determine reason for it, resolve. Complications/ER visits avoided within first 72 hours, and ongoing.
